The government of South Africa will invest 90 million Rand (about six million euros) in a program of aid to bid more strongly for the holding of major congresses of associations, meetings, incentives and fairs in the country in the next three years. It aspires thus to increase both the number of corporate events and that of attendees, and prolong their stay at the destination.
South Africa already hosts important international conventions, particularly in the medical and scientific fields. According to a recent study carried out by the South African National Convention Bureau (SANCB), approximately one million delegates attend events in the country each year. The MICE industry contributes some 7.7 trillion euros to the national economy, generating more than 250,000 jobs.
One facility that stand in close similarity to the Calabar International Convention center CICC is the Cape Town Convention Centre, CTICC, the first convention Centre in Africa. There are lot of similarities between CTICC and CICC, Nigeria from the venue names to sizes and capacity. CTICC hosts over 500 events yearly making over 220 million rand profit after tax yearly, contributing about 3.8 billion rand to the GDP. If fully completed and put to use, CICC, Nigeria can earn its fair market share in the Meetings Industry in Africa with Calabar as a preferred business tourism Destination in the West Africa sub region.
The report also shows that delegates are interested in knowing about the nature and adventure offer of the country, and most have the economic means to add a few days of vacation after the congress. Therefore, as part of the new aid program, SANCB is contacting the members of associations that have already confirmed their congress in South Africa to encourage them to stay longer and bring family or friends.
Do we see an opportunity to savage another project or do we just fold our arms and let the fate of Tinapa, Marina Resort, Obudu Mountain Resort and a list too numerous to mention smash another egg filled with prospects?
For a moment, take a look at the numbers one more time..